Everything you need to know about broken link building

There’s a reason why broken link building is one of the hottest topics amongst SEO enthusiasts today. This link building strategy is not only reliable and effective, but it’s also a white-hat strategy that should be included in any link builder’s tool box. So what is broken link building? Broken link building involves identifying various […]

Digital marketing terminology you should know

Do you have a business, and are trying to do your own digital marketing? Hired a digital marketing agency, but aren’t quite sure what everything means?  Digital marketing is full of what can often be confusing acronyms and phrases. For people that don’t work in digital marketing, these can often be confusing. What do they […]

What you should include in your SEO clean-up strategy

Are you looking to improve the SEO of your website, but aren’t really sure where to start? Did you start to implement some SEO years ago, but now it’s a bit outdated? It might be time to undergo an SEO clean-up.  Before you undergo the SEO clean-up, it is best to understand exactly what SEO […]

How to use PPC to get more customers

Are you looking to get more customers to visit your small business’ website? An effective way of doing this is through pay-per-click advertising, otherwise known as PPC. As the name implies, this is a form of digital marketing which charges the user every time a potential customer clicks on the ad. This means you are […]

Free Google Tools Your Small Business Can Use

Standing out online amongst the competition is a difficult task these days with the number of businesses that have an online presence. This challenge is especially pronounced for small businesses that have fewer resources at their disposal. There are some free online tools that can help your business get ahead and reach more customers. Google […]

How to Optimise for Voice Search

With the rise of voice assistants like Siri, Alexa and Google, voice search volumes are increasing significantly. What started off as a novelty has now become the norm, with voice search offering speed and convenience. Well, what sets voice search apart from written search engine queries? Continue reading this article to find out more about […]

What is duplicate content and how does it impact your SEO

We all know that content is king when it comes to SEO.  However, there are some exceptions to this. For example, copying content from a competitor’s website will do your website no favours. This is known as duplicate content.  Duplicate content can come in many forms; it’s not just stolen content.  So what is duplicate […]

How to Disavow Backlinks

Disavowing bad backlinks is an essential activity for marketers looking to maintain their website’s positioning on Google. Having quality backlinks on a website is a telltale sign of a healthy website with strong SEO and a good domain score. But the nature of the internet means there is always the chance that some of your […]

Social Media or Digital Marketing: what is the difference?

In the world of online advertising, there are multiple sites and publishers all vying for your marketing dollars. And knowing exactly where to allocate your money so that it provides maximum impact for each dollar spent can be more art than science, particularly given that the online advertising landscape is ever-changing. But a solid starting […]

How Duplicate Content Can Impact Your Website’s Performance

When you are creating content for your website, it is important to be mindful of not having duplicate content. Duplicate content is where the same or substantially similar content is found on two or more URL addresses. Having duplicate content on your website can negatively affect your site’s search engine optimisation (SEO). To find out […]