Social Media or Digital Marketing: what is the difference?

In the world of online advertising, there are multiple sites and publishers all vying for your marketing dollars. And knowing exactly where to allocate your money so that it provides maximum impact for each dollar spent can be more art than science, particularly given that the online advertising landscape is ever-changing. But a solid starting […]

Tips to Boost your LinkedIn Following

So you have created your LinkedIn profile and are now wondering how to grow the account? LinkedIn is a great tool for promoting your business and attracting quality employees. So, how do you take your LinkedIn profile and content to the next level? Follow the steps below to effectively optimise your LinkedIn account.  Tip 1: […]

How to use video content to entice new customers

In previous decades it would have been very difficult to imagine advertising without thinking about video. TV commercials, right up until the outbreak of the social media revolution, were very much one of the most potent forms of marketing expression. So there is no denying that video has been, and continues to be, a very […]

Why Your Business Needs Social Media 

Social media marketing is growing rapidly. It is no longer a choice for brands to use social media, it is now necessary. You will be doing your business a huge disservice by not investing the time and money into social media, and we can tell you why.    Social Proof As a millennial myself, I […]

How Pet Influencers make money on Instagram

Animals have served and entertained humans for about as long as we waltzed out of Africa all those millennia ago. In particular cats and dogs have held special places in our hearts and lives. But only recently have we been influenced by our pets via the very human of all frameworks, social media. Taking photos […]

What’s the difference between boosting posts and Facebook ads?

There is a lot of jargon to take in when starting to play in the world of social media marketing, and two of the most used jargonistic terms are boosting and ad campaigning via Facebook. But what is the difference? What is a boosted post?   The keyword here is simplicity, the boosted post is […]

How to use social media to market your pet business

Statistically, there is a good chance you are reading this article on a device, and a very good chance that you discovered this article via some form of Social Media. Social media, for better or for worse, has undoubtedly become the dominant form of delivering information to consumers. In parallel, social media has become one […]

Best Social Media Trends of 2020

Social media trends come and go. But what trends happened this year? Now we are heading towards the end of the year we took some time to look back at the best social media trends of 2020. 1. Influencer Marketing Shift One trend we have seen emerge in 2020 is the shift in influencer marketing. […]

TikTok Is The Most Downloaded App of 2020?!

TikTok is the most downloaded app of 2020!? These results may come as a surprise to some. However, if you have already jumped on the TikTok bandwagon this is no shock. TikTok which was once predominantly ruled by Gen Z dancers has seen a shift in 2020 with people of all ages jumping on the […]

Which Social Media Platform Is Best for Your Business

When starting out on social media it is important to start small with one platform and dominate your niche on that platform first. If you spread your resources too thin across multiple platforms, you risk not performing well at any of them. It is important to choose the right platform for your target audience and […]