GRAPHIC DESIGN AND BRANDING
Good Graphic Design
The elements of good graphic design are the components or parts of a work of art or design. More simply put, they are the ingredients of art. Take one part colour, a pinch of texture, and a whole lot of share and the result will be some well designed graphic design.
Much like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from everyone else in the marketplace. And your brand identity design? It’s what shapes your company.
Brand identity is the face of a brand and includes logos, typography, colours, packaging, and messaging, and it complements and reinforces the existing reputation of the brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward – as well as inward-facing.
Why it’s so important?
As you look into redesigning your website, you may wonder about the importance of website design. How does it impact your audience and your business? Let’s look at three reasons web design is important.
- It sets the first impression
When your audience visits your website, it gives them their first impression of your business. It impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn more about your business or leave your page and turn to a competitor.
- It sets the impression for Customer Service
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
- It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
Motion graphics take a graphic design that would be otherwise static and gives it animation and movement, usually following a specific narrative.
Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics.
Want the logo on your website to spin around? That’s motion graphics.
Motion graphics can illustrate complex ideas visually. Think of motion graphics as a visual aid.
The visual style of motion graphics appeals to a wide range of viewers. Cartoons may come across as too childish for formal business. But motion graphics can use that cure and fun style and apply it to more mature topics. No matter what industry you’re in, the motion graphics look can make your message more engaging and entertaining.