In the digital world we live in, creating a Google My Business account is a must for all marketers. Google My Business accounts offer companies the opportunity to create a business listing that will appear on Google. These listings can be very positive for businesses as they appear on Google’s search and maps product. This article will explain everything you need to know about Google My Business is and the benefits it can offer your business.
What is Google My Business?
Google My Business (GMB) is a free tool that offers you another way to connect with consumers. GMB profiles are especially important for new businesses who are establishing their SEO presence. If your website does not yet rank strongly on Google search, people may still find it on Google Maps. Localised searches are extremely common and people often search for a type of business followed by the keywords “near me”. Many of these consumers do not spend much time on the search results, rather they peruse the Maps tool (which is populated by business listings) to get a visual representation of specific businesses near them.
Why Use Google My Business?
As well as making your business easier to find, GMB also offers consumers a way to interact with your company. If you can provide good service, then this is likely to result in positive Google reviews for your company. Google reviews are one of the key barometers consumers use for checking a company’s reliability, trustworthiness and quality. Quality reviews on your business listing have the propensity to improve sales. While other review websites like Yelp! and Tripadvisor are still influential, they do not receive the same traffic volume as Google and are therefore less valuable.
How to Create a Google My Business Account?
First, you need to go to Google My Business and sign in with your business’s Google account or create one if you do not have one already. Then you can select the option to add your business to Google. You will then be able to input your business’ information and its location.
Once you have completed these initial steps, then Google will ask you to verify your account. Google has rigorous verification procedures in place to ensure that you are the legitimate owner or manager of the business you are listing. Verification methods include: via mail, phone or email.
Some businesses that are relatively new to the digital space may already have a business listing on Google as a member of the general public may have already created it. You have the option to claim the business listing and manage it yourself by clicking on the listing and then selecting ‘own this business?”. Google will then ask you to complete the verification process as outlined above.
How to Manage Your Google My Business Account
You can manage your GMB profile either on your desktop or through the dedicated GMB app. Responding to reviews, both positive and negative, is an important task for managing your GMB profile. Responding to positive reviews promotes favourable comments and encourages customer interaction. Replying to negative reviews portrays your business as being proactive and conscious of the customer experience. It is crucial always to maintain a professional tone of voice when responding to reviews.
It is vital to keep the information on your GMB profile up to date so prospective customers are up to date with your business’ offerings. Best practices include updating business opening hours, photos and menus if applicable.
Google My Business is a great tool to help new and returning customers find up-to-date information about your company. Make sure you follow our best practices to get the most out of your GMB account.