Digital Marketing

SEO

A jaw-dropping website only goes so far. Make sure you’re seen with our tailor-made plans, focused on optimising your site.

How Can SEO Help Your Business?

When was the last time you clicked on the second page of a search engine? Never? This is why you need to make sure your website is properly optimised.

Importance of SEO

SEO is an important part of most digital marketing strategies as it can provide excellent return on investment in the long term. The key benefit of SEO is to bring in qualified leads over time with no additional cost to you, unlike PPC. As 73% of people on average click on the first three organic results (those that aren’t ads) it is more crucial now than ever to have an effective SEO campaign to drive these qualified leads to your business.

SEO

At Patch Agency, we pride ourselves on providing a customized SEO strategy that actually drives results for your business. No more vanity metrics, broad keywords, and confusing jargon, our dedicated SEO account executives cut through the noise and will work with you to ensure that you are across everything that we are doing for your website at all times.

Our SEO Packages Include:
Putting your best URL forward

SEO MIGRATION

Are you swapping your website to a new domain, or to a new website completely? Unsure of how to go about this process? Don’t risk doing it wrong. Patch Agency can help you through the SEO migration and ensure the process goes smoothly.

Migrations involve changing hosting or changing the URLs of a website. Because of this, migrations are generally associated with risk – your website risks losing search engine rankings, and therefore customers and profits. Fortunately, this is far from the truth. Your website doesn’t have to drop off Google when you change domains.

We will make sure your migration is as painless as possible and has minimal impact on traffic flow and search engine rankings. You’ll no longer have to worry about losing customers when you undertake SEO migration with Patch Agency.

Don’t risk spending endless hours figuring out how to migrate your site. Focus on running your business and let us focus on migrating your website.

LOCAL SEO

Are you a small business that needs local customers? Patch Agency’s local SEO specialists can help you get found by (soon to be) local customers.

Local SEO focuses on geo-targeting to ensure the most relevant audience sees your website and advertisements.

This is largely a combination of Google My Business and high-quality local content on your website. Properly optimizing these in tandem will ensure that you appear in more local searches by potential customers which will help get more foot traffic through your door. As an added perk, properly optimized local SEO maximizes your chance of appearing in the “map pack” (the three results displayed under the map in Google Search Results) which often appears above organic search results.

Our Local SEO specialists have years of experience in ranking local businesses in the map pack. Speak to our friendly SEO team at Patch Agency today.

LINK BUILDING

Link building is one of the most important aspects of search engine optimisation. However, this is one you won’t be able to notice when you’re looking at your website. It helps to increase the authority with your website – for both your audience and search engines. Backlinks demonstrate to a search engine that your website is trustworthy. Essentially, backlinks work as a reference to search engines. The more quality backlinks you have, the more legitimate and trustworthy your website appears to search engines, and your search engine rankings willl start to improve.

Our link builders will ensure you are only getting quality links – links are never purchased and have a strong domain authority. Any obtained links will be relevant to your industry and your business; you won’t have to worry about a huge list of irrelevant links.

When you have backlinks from quality, relevant websites, your business will be exposed to a much larger audience. This will increase your potential customer base, and therefore sales.

If you want to undertake link building for your website, contact Patch Agency today.

Patch Agency

Frequently Ask Questions

At Patch Agency, we treat our clients like family. You will work directly with our digital marketing specialists and will always be able to contact our team.

SEO is a necessary part of a long-term digital marketing strategy. It allows you to get qualified leads in the long term without having to pay every time your website is clicked.

SEO takes time, every website and industry is different but in general you can expect to see measurable increases in traffic in 4 – 6 months. It’s also worth noting that these results grow over time and you could expect to see better results after 12 months or longer.

Domain authority is a third-party metric (Ahrefs or Moz) as a means of trying to quantify the overall “trustworthiness” of a website. Creating high-quality links from relevant domains that are topically related to your business is the best way to improve your site’s domain authority.

Buying backlinks is a black-hat SEO tactic that we don’t recommend, it runs the risk of being penalised by Google. Guest posts and partnerships can be beneficial for SEO as a whole as long as links are not bought.

If your website is new it might just be that Google hasn’t had time to find and index your site. Otherwise, there could be server-related issues or coding issues on the website. These are routinely monitored by our technical SEO team and web developers to ensure your website has every opportunity of being found for target keywords.

The easiest way to find out if Google is indexing your site is to perform a “site:yourwebsite.com” site search. If your website does not appear, feel free to contact our SEO specialists to help you get your website found by Google again.

You can do SEO yourself but will always see the best results with a professional. The good thing about SEO is once there’s no additional costs once the retainer is outlined.

In general, it’s best to ensure the foundation of your website is hygienic for search engines and then focus on creating content. Every website is different, so it’s best to get a professional to help you navigate the priorities.

Return of investment for SEO varies between industries. But we can work out a projection with you based on how valuable customers are to you and then tie that into search volume and click-through rates.

A Google penalty is a punishment against a site for content that goes against Google’s marketing guidelines through activity such as “black hat” SEO tactics like buying links. They generally occur after a core algorithm update or from manual review. It’s not easy to recover from one but it’s also not impossible.