Digital Marketing

Social Media Management

Engage with your audience directly with our customer-orientated expertise – and take the hard work back out of social media. 

Social Media Content Creation

Don’t want to spend time managing your business’ social media accounts? Spend time focusing on your business and let Patch Agency produce creative content for your social media accounts.

Patch Agency’s social media team are expert content writers and graphic designers. They can produce a complete content plan and execute this in line with your existing branding.

If you’re a new company, we can work to create a complete social media strategy and establish a brand and tone of voice for the business.

How It Works?

Patch Agency offers various social media management solutions, tailored to different businesses and various budgets. All of our packages include the implementation of our Social Media Strategy which you receive for free! We will create a clear definition of the goals and objectives you hope to achieve from our organic social media management, and then from there we will develop a content plan and get to work!

Social Media Management

Social media is a vital part of any business owner’s strategy. Let Patch Agency manage your social media accounts and take them to the next level.

Patch Agency’s social media experts can help you with content across any social media platform – Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok – you name it. Our specialists will work to create a strategy that will help your brand stand out from the competition on social media.

Are you interested in paid social media ads? Find out more about pay per click advertising.

Patch Agency

Frequently Ask Questions

At Patch Agency, we treat our clients like family. You will work directly with our digital marketing specialists and will always be able to contact our team.

It can be a bit overwhelming knowing where to start in terms of your social media marketing strategy. Firstly, figure out what it is exactly that you want to achieve, your objectives. Secondly, outline your target audience and the social media channels that you want to utilise. Thirdly, set up your accounts and align the branding to each, allowing a connected experience for your audience no matter which channels they’re on. Next, create a content calendar that outlines the imagery, videos, branding, symbolism you’ll use to advertise your business. This is a very brief strategy to get your started on your way to social media stardom! Contact Patch Agency today for a more in-depth social media strategy consultation or to find out more about how we can help on your business journey!

Social media marketing can be classified into 6 categories. 1. Social Networks, these networks allow people of similar interests and backgrounds to connect online. One of the most well known social networks is Facebook. 2. Social News, these sites allow users to post links, comments and info about a range of topics which can be viewed by others on the platfrom, a great example fo this is Reddit. 3. Microblogging, this is when a user posts a short entry about a certain topic that could include graphics, external links or products in a news feed style interface. A great example of this is Twitter. 4. Bookmarking sites, these are sites that save and categorise links off the web, making it easier to share with the platforms users or specific followers. This is evident in the platform Pinterest. 5. Media Sharing, it sounds as simple as the name, it is a platform that enables users to share and view a range of videos, photos and graphics. The most well-known media sharing platform is Youtube. 6. Community Blogs, they can help brands reach and communicate to potential audiences through multimedia and short sentances. An effective platform that uses this style of social media marketing is Tumblr.

Social Media marketing refers to using social media platforms to reach, engage and market a business’s products or services. Examples of these platforms could be Instagram, TikTok, Facebook, LinkedIn and the list goes on! There are various tools and processes that can be utilised in order to get the most of of each platform. Marketing between these social media platforms will vary as each platform has it’s own user demographic and user experience. Us marketers can uses specific tools to analyse data and metrics to figure out the best strategy for you and your business. This ever-changing social media world means endless possibilities and the need to keep up with it has never been needed more. Contact Patch Agency to see how we can use social media marketing to help you and your buisness!

There are a number of strategies that a business can integrate into their social media presence in order to grow and reach potential customers. Number 1 is creating visually appealing video and photo imagery. This will not only give customers a sense of what your business is about but it will reel them in and intrigue them to find out more about your products or services. Number 2 is efficient engagement on your account. If you’re engaging with your target market, you’ll increase your chances of being seen. This leads to a large sense of community and can lead to customer loyalty in the future! Number 3 is influencer marketing. Whether you’re selling a product or service, influencer marketing can help you reach those untapped customers. Influencer marketing is a growing industry and this will only grow in the future, so get in now, grasp the benefits of UGC and influencer driven campaigns!

Social media is a large part of most businesses and services and provides a way for your current and potential customers to view your products and/or services, get a feel for your brand and make contact with your business. In most instances it provides a first point of contact for customers during their searching phase. This means your social media presence and your social media marketing strategy should be well thought-out and up-to-date. Using social media marketing can also boost brand authority and trust within your customers. Social Media marketing has many layers and when done right, you will see great results. Patch Agency has a team that specialises in social media marketing, get in touch with us today!

There are many social media platforms out there, many of them can be used for different things. Therefore, the answer to this question is, it depends! It depends on your business objectives and target audience. Patch Agency’s top 4 social platforms we recommend are; Facebook, Instagram, LinkedIn and TikTok. These four platforms are diverse and make room for creativity, allows your business to connect with professionals, provide ways for online social shopping, and to reach a worldwide audience. Speak to our social media management team for more recommendations or to hear about our services!

There really isn’t a set answer to this question, posting can be a result of your audience and what works for them! The amount of posts also vary according to which platform your business is using. Patch Agency’s posting recommendations are 3-7 times per week on each platform you’re using. Updating your page with photos, videos, latest events, articles or products can keep your customers engaged and allows them to receive information quickly and efficiently. Contact Patch Agency today to understand more about our social media strategies and recommendations.

A ‘promoted’ or ‘boosted’ social post is when money is put behind an social media advertisement which allows the ad to reach an increased amount of people and receive more interactions. The amount of money used can be chosen and the running duration of the ad can be set. These boosted and promoted social posts will mean your page or ad will be shown to a wide range of people including those who don’t follow your page. Using boosted or promoted social media posts can help increase your page likes, increase brand awareness, interactions, engagement and reach, leading to increased sales. Contact Patch Agency to find out more about how we can help you improve your social media presence through boosting!

How long is a piece of string? Essentially, the more you put into social media marketing the more you get out of it. You can organically grow your social media channels, however, this is a slower process. Once you have a matured ad campaign scaling your budgets is imperatitve for month on month growth and improving your return on ad spend (ROAS). We recommend a smaller budget for the first month or two while you build out audiences, and develop the winning strategy that engages your audience from there we recommend scaling your ad spend.

There are a multitude of tools that can be used to assist with your social media marketing; the most commonly used for ads creation would be Facebook business manager, here you can create ads for both Facebook and Instagram, as well as boost organic posts. There is then of course external platforms that can assist with scheduling posts, reporting, and community management some of these include Sprout Social, Hootsuite & Falcon. It’s important to research the different capabilities of each platform before decided which is right for you.